Last week I explored a few of the fascinating theories being tossed around in the scientific world to explain why women shop. As to be expected, I heard from several women who love to shop, and just about as many who said they don’t. And although there are exceptions to everything, statistics show that approximately two-thirds of us regularly enjoy the experience—especially when we have the time. That fact is just one more piece of the puzzle that explains the attraction to shopping. This week I offer more insight into the complicated motivations behind the urge to shop—all with the intention to help us become more conscious and responsible consumers. [Read more…]
Why Women Shop, Part 1
I’m not much of a shopper but I’ve seen women who make it a highly evolved sport. I’ve also struggled to understand how some women can spend enormous amounts of time and money—sometimes money they don’t have—buying things for themselves and others. Yet, I must confess that I’ve indulged in some retail therapy myself now and then and enjoyed it immensely. And yes, I too have spent money in the past I didn’t have. So what is it about shopping? Maybe it’s time for all of us to take a look at why we shop and begin to understand the motivation behind it so that we can become more conscious, SMART and responsible consumers. [Read more…]