Open any magazine or watch any number of tv commercials and you’ll soon come across an ad that will tempt you with the possibility of looking young and living forever. Anti-aging products make the promise sound within our reach, while technology and the medical industry are spending billions to make it appear possible. But is it true? While none of us wants to admit that we are going to die, how many of us really want to live forever? That provocative question is raised in a new book titled, How to Live Forever—the Enduring Power of Connecting the Generations by Marc Freedman. I was so intrigued by the title that I contacted the author and requested a review copy just so I could discover a new way of looking at this age-old question. [Read more…]
How To Profit And Find Fulfillment In The Coming Longevity Economy
We live in exciting times. Some of that enthusiasm comes after reading the book The Longevity Economy—Unlocking The World’s Fastest-Growing, Most Misunderstood Market by Joseph F. Coughlin. Why? Even though the book appears to approach the topic from an economics point of view, the vision it paints for the coming years is provocative, uplifting and filled with potential for anyone over 50. While no one can deny that we all face challenges on a global, national and even personal level depending upon individual circumstances, the cresting wave of baby boomers signals something momentous. The question is: Are we going to ride the surge or just sit on the sidelines? Are we going to create a better future, or just attempt to maintain ourselves until we die? Those are questions for business, governments and every single person alive today. [Read more…]